Insighter Digital is a software development agency built around senior engineers and embedded delivery leadership. We ship products for clients — and we ship our own.
Most agencies pitch what they could build. We pitch what we have built — including the products we own and operate ourselves. Insighter CRM, our purpose-built CRM for life-insurance comparison agencies, runs daily across multiple tenants. The patterns we learned shipping and operating it inform every client engagement.
We organize the work into six pillars — Engineering, AI & Automation, Commerce, Enterprise & Custom, Data & Platform, and Delivery Leadership — so you always know who owns what. Most projects cross at least two of them. We don't hand you off when they do.
We're deliberately small and deliberately senior. No bench, no junior dilution, no proxy leads. If we take a project on, you get the people who actually do the work.
We measure success by what shipped and what it did — not by hours billed or tickets closed. If the outcome isn't right, the project isn't done.
Insighter CRM is our own product. We build for clients the way we build for ourselves — boring tech, observable systems, no ceremonial process.
No bait-and-switch from your lead engineer in the pitch to a junior on day one. The people you scope with are the people who build.
Weekly demos with real running software. Direction changes happen in week three, not week thirteen.
Three phases bracket every project — whichever pillar you start in.
A working session to map the outcome, constraints, and the smallest thing worth shipping first. You walk out with a written scope, not a sales deck.
Senior engineers in weekly sprints with live demos. You see progress every week — no surprise reveals at the end.
Production deploy, infra hand-off, runbooks, and team training. We stay on-call through the first traffic spike.
The shape of every engagement.
Full-stack product engineering across the languages and frameworks your business actually runs on.
Ship LLM-powered features and agents that move real workflows, not just demos. Plus the scrapers and pipelines that feed them.
Shopify and WooCommerce stores built for conversion — custom themes, integrations, and post-launch growth.
Custom software, ERPs, and project takeovers. Senior engineers who can walk into a half-built codebase and ship.
APIs, ETL, data pipelines, and the DevOps that holds it together. The plumbing that makes products durable.
Embedded product, scrum, and engineering management so the team you hire is the team that actually ships.
A small sample. Full case studies — including in-house products we build and operate — on the Work page.
A multi-tenant CRM with lead-routing, Google Ads OAuth integration, agent dashboards, and conversion analytics. Powers daily operations for our partner agencies.
Daily active across multiple agency tenants
Daily extraction across 40+ sources with LLM normalization and a review queue. Cut a 3-person manual research team to one reviewer per week.
~30 hrs/week of analyst time recovered
Migrated a legacy WooCommerce store to headless Shopify with a custom Next.js storefront and bespoke subscription logic.
LCP 1.1s → 0.4s, +18% mobile conversion
The patterns clients describe back to us after the first scope ships.
No bait-and-switch from your lead engineer in the pitch to a junior on day one. The people you scope with are the people who build.
We tell you what is in scope, what is not, and where the risks are — in writing, before you sign anything. Surprises kill projects.
You see real, running software every week. If a direction is wrong, you find out in week three, not week thirteen.
If you do not see your question, just ask. We will tell you straight whether we are the right fit.
A 30-minute call, no slides. Tell us the outcome you need and we'll tell you what it takes to ship — honestly.